MUST Chaord

the MUST.tv site wants to be a self-organizing and self-governing network worthy of the trust of all participants.

If you want to have a say in how MUST works and serves its members, help us form a constitution! Below is the first draft of the MUST chaord. To understand what a Chaord is, goto http://www.chaordic.org and look at the chaordic design process in the activities tab.

MUST.tv
Movement for the Use of Sustainable Technologies
Collaborative organisation

Statement of Purpose:
Disseminate knowledge of best practice in sustainable systems, from the broadest possible sources, to the widest possible audience, with the aim of inspiring and empowering the greatest number of people to live more sustainably.

Living sustainably means:
The simultaneous pursuit of economic stability, environmental quality and social equity without compromising the needs of other peoples or future generations

Principles of practice:
• Leading by example; behaving sustainably.
• Maximising the value of collective resources: sharing, networking, collaborating, inspiring.
• Truthful self-representation.
• Absolute transparency.
• Favouring the most sustainable behaviours and systems.
• ‘From each according to their footprint, to each according to their deed.’
• With a solutions orientation, maintaining a sense of humour, not Party Political.

Participants
I. Communicators; writers, filmmakers, artists, newscasters, broadcasters
II. Community and campaign organisations: charities, NGOs, not-for-profits, activists, coops, CICs.
III. Educators: Schools, Universities, Colleges.
IV. Stakeholders in environmental technologies or systems
V. Ethical/ sustainable businesses.
VI. Ethical banks, community financiers, new money protagonists, philanthropists
VII. Cooperative/collaborative organisation protagonists
VIII. People interested in living more sustainably.

Principles of Organisation:
• Be open to membership by any organisation or individual subscribing to the purpose and principles.
• Combining collaboration and consultation with focussed decision making:
– fixed guiding principles with defined re-evaluation process:
– combination of user generated and editorial content.
• Members have the right to create a new part of the system as long as it embodies the common principles and seeks to advance the overall purpose.
• Members are self governing and independent, whilst sharing an overarching purpose and set of core principles.
• Giving credit where its due.
• Honouring the terms of Creative Commons licenses.

Organisational Concept
We imagine different levels of MUST membership, perhaps something like:

Punter:
Watch. Tag. Blog. Network. Use resources allocated to punters, like the notice boards.
Share basic contact information with other members
Optional user profile with unverified footprint disclosure.
Votes, tags and reviews get included in the ‘General Audience’ profile.

Participant
The above, and
Work together with other members in groups.
‘Affiliate’ with peer networks.
Gets special preference on deals (like ads, discounts on products and services..)
Accrue ‘trust’ to add gravitas to your nominations and reviews.
Access the media pool, and resource pool.
Pay membership ‘donation’; based on footprint, with recommended ‘bands’.
Emissions disclosure required.

Peer
Votes, tags and nomintations get included as part of peer network profiles.
Participate in governance of MUST; vote in editorial reviews etc.
Has to embody the principle of sustainability as an organisation.
Membership of peer network(s) required.
Verified emissions disclosure required.

(there could be bronze, silver and gold members… where Gold is really hard to get – ie, transparent accounting, or major good guy status. This would create an automatic accreditation system.

Practices
• Present examples of sustainable practice, systems or technology.
• Tag, share, filter and generally add value to all information in order to understand and promote the most significant sustainable practices.
• Use any and all media to make sustainable systems intelligible and attractive.
• Broadly promote and distribute such media.
• Inspire, incentivise or assist that audience to integrate sustainable practice into their lives.
• Distribute human, financial and technological resources to assist in sustainable development.
• Channel money to sustainable projects and sponsor relevant media.
• Contribute data relevant to the purpose
• Use the data to forecast the future and predict the consequences of our actions.